outside is in TV itself. TV brings the outside (with all 
its dangers and violence) into the peacefulness of our 
homes. If we began 200 years ago by assuming that 
to be out-of-doors was to be violent in the course of 
subduing Nature, then this pattern persists in the 
programming of TV.

“Inside on the Outside, or the Spaced-Out 
American,” Marshall McLuhan: The Man and His  
Message , pp. 144-145, 1989.